A new post on my marketing blog discusses whether good,interesting content and excellent execution makes a blog remarkable in the way that Seth Godin suggests is necessary to attract customers.
Category Archives: Roger Stone Marketing
I have just posted on my Roger Stone Marketing blog about how organisations can use employees who are already natural communicators to undertake social media. Communications skill and the ability to engage and empathise are far more difficult to teach than the a few skills on using different social media platforms and on what the organisation or brand does or does not want to say. Make sure they have the message and some simple training on the software, and natural communicators will put the human touch to an organisation’s outreach and engagement.
On my marketing blog, I have just posted an entry about how the mobile operators can exploit the network effect and utilise the fact that they have a relationship with hundreds of millions of subscribers.
The idea was sparked, as ideas often are, by the synergy between two items I came across – the first on the FlyTXT site (I am an investor in FlyTXT) which reminded me of the sheer volume of mobile marketing and advertising communications that FlyTXT software and services enable for mobile operators, and the second an interview with Vodafone when they talk about their smart network as opposed to being a dumb pipe.
Please go my marketing blog if you want to read the full post.