Category Archives: Roger Stone Marketing

Does being really well-judged and well-presented make marketing outstanding?

A new post on my marketing blog discusses whether good,interesting content and excellent execution makes a blog remarkable in the way that Seth Godin suggests is necessary to attract customers.

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Using an organisation’s natural communicators for social media

I have just posted on my Roger Stone Marketing blog about how organisations can use employees who are already natural communicators to undertake social media.  Communications skill and the ability to engage and empathise are far more difficult to teach than the a few skills on using different social media platforms and on what the organisation or brand does or does not want to say.  Make sure they have the message and some simple training on the software, and natural communicators will put the human touch to an organisation’s outreach and engagement.

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Reality behind the “Social Media” hype

My latest Roger Stone Marketing blog can be found here.

It looks at what social media really means for most organisations who are not interested in all the hype that surrounds the latest versions of software and buzzwords, but just want to use the best new tools to promote their business

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Why is the Network Effect often discounted for Mobile Operators?

On my marketing blog, I have just posted an entry about how the mobile operators can exploit the network effect and utilise the fact that they have a relationship with hundreds of millions of subscribers.

The idea was sparked, as ideas often are, by the synergy between two items I came across – the first on the FlyTXT site (I am an investor in FlyTXT) which reminded me of the sheer volume of mobile marketing and advertising communications that FlyTXT software and services enable for mobile operators, and the second an interview with Vodafone  when they talk about their smart network as opposed to being a dumb pipe.

Please go my marketing blog if you want to read the full post.

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Filed under Roger Stone Consultancy, Roger Stone Marketing