Today, 13th September, I have just posted on the Mayfield Business Forum website about the need to target your advertising for it to be effective. Targeting can be done by anyone by hard work and perseverance, but it often makes sense to use marketing professionals for their experience and the tools that they have available (this is an advert for my consulting services – not highly targeted but it is a simple test and I can measure the results!)
You can see the post here – Target and don’t be shy
On my marketing blog, I have just posted an entry about how the mobile operators can exploit the network effect and utilise the fact that they have a relationship with hundreds of millions of subscribers.
The idea was sparked, as ideas often are, by the synergy between two items I came across – the first on the FlyTXT site (I am an investor in FlyTXT) which reminded me of the sheer volume of mobile marketing and advertising communications that FlyTXT software and services enable for mobile operators, and the second an interview with Vodafone when they talk about their smart network as opposed to being a dumb pipe.
Please go my marketing blog if you want to read the full post.